The Use of Virtual Reality in Car Design and Manufacturing

Using virtual reality in car design and manufacturing has been a great way to improve the safety features of newer cars. However, there are still some issues that need to be addressed. One of them is how to build a library of VR assets.


A cool new twist on the usual BMW experience was created when the German automaker decided to use virtual reality for its vehicle design and manufacturing. In addition to the VR application, BMW has also incorporated augmented reality technology into the process.

The augmented reality component allows engineers to interact with components that have been modeled in CAD programs. This allows them to test different parts in a virtual environment and verify their assembly processes before implementing them in the real world.

Another aspect of the augmented reality application is the ability to work with different production locations in real time. Engineers can now determine the best installation options for exhaust systems and other parts. These technologies can speed up the production process by as much as 12 months.


The Swedish car manufacturer Volvo uses virtual reality and augmented reality in its product development process. By implementing new technology, the company has increased its efficiency, quality, and flexibility. As a result, they anticipate a streamlined production workflow, faster iteration cycles, and reduced costs.

To develop their vehicles, Volvo engineers need to create and test virtual scenarios on real roads. This allows them to test the safety features, active safety features, and driver assistance systems. They can also try out new materials and test the infotainment system. With the help of the HoloLens, Volvo can simulate a wide range of situations and gain insights into how people interact with their cars.

Volvo has partnered with Varjo, a Finnish technology start-up. It specializes in high-end virtual reality and augmented-reality headsets. Using the Varjo XR-1, designers can test drive new models and visualize what the car will see when driving it.


Toyota is a well-known company that has been a leader in the auto industry for decades. The company produces a wide variety of vehicles and has taken advantage of new technology to make sure its products stand out from the crowd. It also uses augmented reality technology to promote its products, improve its production processes, and connect with consumers.

The car manufacturer has adopted Microsoft HoloLens smart glasses to help with their AR applications. This allows workers to conduct their jobs safely and with less risk of mistakes. These glasses can also be used for training employees.

Toyota’s Applied Technology and Research Lab has submitted three patent applications related to augmented reality technology. One application involved using virtual prototypes of vehicles. Another applied VR to planning layouts for production plants.

Problems with building libraries of VR assets

The oh-so-famous Covid-19 pandemic had its way with the automotive industry in March of this year. As far as the auto industry is concerned, the most notable change was a drop in production numbers. According to a report by market research firm Euromonitor, in the first three months of the year, vehicle production dropped by 38 per cent. A look at the company’s financials revealed that in the same period, sales of luxury cars were down by about 15 per cent, and a significant portion of the aforementioned number came from the Chinese luxury car segment. Moreover, with the influx of Chinese workers into the US automotive supply chain, many suppliers were forced to turn to foreign partners for the lion’s share of the profits.

Despite the headwinds, the US auto industry continues to be a technologically savvy and forward-thinking beast. While not as glamorous as it once was, the modern day automaker has a healthy appetite for technology, and isn’t afraid to throw money at its vendors to get the best of the best.

Safety features of newer car models are improved thanks to augmented and virtual reality

One of the most important economic sectors in the world, the automotive industry is making use of advanced technologies to improve the safety features of newer car models. This is done through augmented and virtual reality.

The technology has already transformed the auto industry. Virtual reality is changing the way customers shop for new vehicles. It provides drivers with an improved experience, and is also useful for improving navigation and infotainment systems.

Similarly, augmented reality allows technicians to better understand technical issues and to resolve them quickly. It can also help maintenance engineers make more accurate decisions.

Another important application of VR is in training. Several automotive OEMs are using it to train their employees. For example, the Ford Motor Company has created an app to make drivers feel more comfortable driving.

Leave a Reply

Your email address will not be published. Required fields are marked *